About Inkle

Inkle is a US tax & accounting software startup based in San Francisco and Bangalore. We exclusively serve US technology startups. We're on a mission to make accounting, tax and compliance easy, scalable, affordable and on-demand for US-registered companies - using software and human services. We are a team of passionate and creative individuals who believe in the power of technology to simplify complex processes. Inkle launched in 2022 and already serves well over 500 US companies, and we’re growing fast. We’re backed by leading global VC funds.

About the team and this role

The Product Marketer will support positioning, storytelling, and go-to-market execution by crafting compelling messaging and producing high-quality marketing collateral. This is done by driving content-led initiatives such as social media, events, newsletters, and podcasts. This role requires someone who thrives in a fast-paced cross-border SaaS environment, works seamlessly across time zones, and blends sharp thinking with flawless communication and execution. You'll collaborate closely with Product, Sales, and Marketing teams to shape how our story is told, how our products are experienced, and how our brand builds trust and influence in the US and global markets

Responsibilities

• Orchestration: You'll work closely with a team of 1-2 graphic/motion/web designers, but you need to get your hands dirty too - and orchestrate the production and content. Do this at scale, with speed, with appeal, and with accuracy. Liaise internally to ensure brand consistency. 

• Support product positioning, messaging, and narratives that resonate with global B2B audiences. Assist in executing go-to-market (GTM) strategies for product launches and feature rollouts.

• Production: You need to be an absolute factory, producing landing pages, feature pages, podcasts, explainer videos, video scripts, slide decks, ebooks, comparison pages, datasheets, lead magnets, guidebooks, newsletters, social posts, case studies, and all sales enablement assets.

• Marketing: And then you need to shout these from the rooftops on social media, web, adverts, emailers, and beyond. Manage and grow our social media presence to build awareness and engagement with target audiences.

• Assist with web SEO/SEM/GEO.

• Research: Develop multiple competitor comparison pages to help the sales team, create handbooks, knowledge bases and FAQs, and produce case studies to capture customer feedback and display content publicly.

• Podcasts: Help launch and run a new podcast series.

• Partner with Sales to create impactful enablement content - pitch decks, battle cards, playbooks, and demo scripts.

• Track and measure the impact of campaigns, events, and content initiatives on awareness, engagement, and pipeline.

Who we’re looking for

• 1-2 years of relevant experience, ideally at a US-focused B2B SaaS company.

• Marketing expertise across the areas defined above.

• Extreme proactiveness. This is the number one trait we're looking for. We will not micromanage you - you must be a complete self-starter, make yourself super busy, and just take care of things without being asked.

• Very high attention to detail. This is super important.

• Comfortable working with lots of software - speed is of the essence, and you must be at ease using AI tools to move even faster.

• Communication is key: you'll need very strong English (written and spoken) and an absolute willingness to overcommunicate without being asked.

• Travel when required in India and the US, but based in Bengaluru.

Working hours: Monday–Friday (10:00 to 19:00), based in our Bengaluru office.

Benefits that we’ll provide:

• Highly competitive salary: Inkle offers a competitive compensation package benchmarked to local norms in Bangalore and San Francisco. 

• Stock option scheme - all Inkle employees receive generous stock options with very favourable terms. 

• Health insurance - all Inkle employees are covered under Group Medical Insurance policy. 

• Relocation allowance - Inkle provides a one-time expense allowance to cater for moving costs when you join the office in Bangalore. 

• Inkle has a very generous leave policy. This includes 1 day of Period Leave per month for all female employees. 

• Inkle employees are granted 10 work-from-home days (per year pro-rated). This is on top of their leave. 

• A comfortable, fun and safe office environment in the heart of Bangalore with great transport links and eateries nearby. 

• All employees receive Macbooks and external monitors as required. 

Diversity Statement: 
Inkle is committed to building a diverse and inclusive culture that promotes our belief in humanity excelling when we celebrate our differences. We are an equal opportunity provider and invite applicants from all backgrounds.